Amanda is a business strategist and sales expert who helps entrepreneurs sell with confidence and authenticity, without the pushy tactics. 

As a founding member of the Power Up Strategy Team, she teaches business owners how to turn conversations into conversions and leverage public speaking to grow their brand and authority. 

With expertise in relationship selling and audience engagement, Amanda empowers entrepreneurs to confidently step into the spotlight and sell with ease.

Joanne Whitehead is a business strategist who helps small business owners ditch the overwhelm, take control of their numbers, and scale with confidence.

A former CEO with a background in finance and strategy, she’s helped hundreds of business owners cut through the noise, make smarter financial decisions, and build businesses that actually work for them. With a no-nonsense, action-focused approach, she brings real-world tools, strategies, and shortcuts—not just ideas.

Want to make your business easier, more profitable, and less stressful? Joanne can show you how.

Michelle Knight is a business and marketing strategist with 18 years’ experience, and a passion for marketing strategy, systems and automation. She helps ambitious but overwhelmed business owners get their time and freedom back while achieving their growth and revenue goals.

Michelle achieved this in her own business, allowing her to take five years of completely passive income, return to full-time education to earn a degree in winemaking and start a wine consultancy business!  

She is proud to be part of the Power Up Team helping mission-driven business owners achieve their growth goals.  

Rachel Dunford, also known as the Impact Specialist, helps individuals and organisations to have a better handle on their impact. She enables them to articulate, measure, prove, demonstrate and maximise the value they create through their work.

Originally a management consultant, Rachel went on to set up her multi-award winning over 13 years ago. Her flagship service, the Rapid Impact Review, enables businesses to see how their clients perceive them by capturing powerful evidence of their impact and making constructive recommendations to increase their impact and value.

She also delivers a range of talks, webinars and training programmes to empower and educate people on the importance of impact.